Communication Models

Various Communication Models

• Aristotle Model (384-322 B.C)
• Losswell Model (1948)
• Shannon and Weaver Model (1948)
• Schramm's Model (1954)
• David Berlo Model (1960)
• Frank Dance Helical Model (1967)

Aristotle Model:- 5 Primary Elements 

• Speaker 
• Speech 
• Occasion
• Audience 
• Effect

The Aristotle’s communication model is a speaker centered model as the speaker has the most important role in it and is the only one active.

It is the speaker's role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech. This makes the communication process one way,from speaker to receiver.

The speaker must organize the speech beforehand, according to the target audience and situation The speech must be prepared so that the audience be persuaded or influenced from the speech.

Losswell Model:- 

losswell is a U.S. Political Scientists developed this model in 1948 .This model is very useful to split the communication process in to different Components.

Who?  Who is initiating and guiding the Communication

What?  The Content 

Via Which Channel? Television,Radio,Press etc.

To Whom?  People reached by the Communicator 

To What Effect? Impact Upon the audience