Thursday, 17 March 2022

Communication Models

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Shannon and Weaver Model (1948):-
  • The Shannon Weaver model of communication is the mother of all models of human communication. It is also known as the information theory.
  • It is a mathematical theory considered to be a 'linear' communication model.
  • Created be Claude Shannon and Warren Weaver, it is considered to be a highly effective communication model that explained the whole communication process from information source to information receiver.




The Shannon and Weaver Model of Communication is a 6 keys 
  • Sender
  • Encoder
  • Channel
  • Noise
  • Decoder
  • Receiver

Schramm's Model (1954):-

Wilbur lang Schramm also known as Father of communication.




David Berlo Model (1960):-

  • In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949).
  • He described factors affecting the individual components in the communication making the communication more efficient.
  • The model also focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message respectively.
  • Berlo’s Model has mainly,four components to describe the communication process.
  • They are sender,message,channel and receiver.



Frank Dance Helical model (1967):-

Frank Dance included the Concept of time in his theory of Communication was Subject to a number of experimental researches according to his theory,a communication process is the product of what we learnt.



 Click on this link to see some other models

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